Updates on Daily Limits for App Invites

Jamie My_____ — Thu, 05 Aug 2010 15:59:00 GMT

Hello pirates, ninjas, and developers... just a quick update on our efforts to limit (throttle) the number of invites a user can send via an app per day. In the original blog post, we communicated the plan was to initially limit invites that can be sent to 100 per day per user per app; and then further reduce the limit down to 40. Those changes have gone into effect (July 14th), and we have been analyzing the results.

We have confirmed this mechanism to be effective in preventing an excessive amount of invites sent by users. And, as a result, the invites conversion percentage has gone up. We are continuing to optimize this viral channel to maximize the number of invites converted into active app users. This week we set the daily limit for invites to 60 and are measuring the resulting impact. This value was chosen to provide additional headroom for this viral channel. We anticipate this limit value will be set indefinitely, and recommend all app developers to implement the sending of invites considering this limit value.

For more info on invites, check out the Invites Wiki Page.

MySpace Developer Team News and Announcements : invitations, applications

Updates on Daily Limits for App Invites