We are continuing to add new ways for users to engage with their Apps and Games on MySpace. Today we have added a shortcut to users’ Apps from the WebIM bar. All users by default have access to the WebIM bar, and it persistent at the bottom of their screen while logged into MySpace. A small icon for the last three Apps the user has played appears, with an arrow that when clicked on displays all the Apps a user has added. The goal of adding the Apps shortcut is to enable quick access to users’ Apps and Games from wherever they are within MySpace.
We hope this new, persistent engagement channel helps users easily play the Games they love. We’ll be keeping an eye on engagement levels within Apps to see how it performs, but keep us posted what you think and if your metrics are impacted.