, we are focused on enhancing our social gaming platform and are deeply committed to helping developers of all sizes increase visibility for their games on MySpace. Today, we’re excited to introduce the MySpace Games Lab pilot program, which is dedicated to bringing third party developers into our offices to drive collaboration and facilitate great user experiences. Partners including TheBroth and Meez were early participants, and now we’re inviting others to join as well.
Partnering with our developers is key and opening the platform allows MySpace and its users to benefit from the creativity of the developer community. We’ve also been working with Playdom to incorporate their feedback and refine our product roadmap priorities.
“Working closely with MySpace has allowed us to launch and extend successful titles like Mobsters and Sorority Life,” said John Pleasants, chief executive officer of Playdom. “As we continue to collaborate, MySpace has been receptive to our feedback to update the platform with improved promotional and viral channels. Our symbiotic partnership ensures that our shared users will continue to enjoy unique social gaming experiences.”
In addition to this news, we also want to share the latest updates from some of our game developer partners. Zynga continues to recognize the value of the MySpace platform and is extending the popular Mafia Wars title by allowing MySpace users to unlock the Bangkok chapter of the game. As one of the most popular social gaming developers, we’re excited to offer their games to the avid social gamers on MySpace.
“Social gaming is a powerful way for people to connect with each other,” said Vish Makhijani, Senior Vice President of Business Operations at Zynga. “As we extend our titles to different places on the Web, MySpace provides an audience of social gamers that engage frequently with games and are excited to discover and share those experiences with others.”
Another nod to the growth of social gaming in general, support for Open Social is on the rise. As you may haveseen, MySpace implemented OpenSocial 1.0 and is eager to educate the developer audience on how to use it. Sean Ryan, the chairman of virtual world service Meez, recently wrote a guest column for Inside Social Games explaining why he believes the Open Social standard is due for big growth this year. He also highlighted recent success in working with MySpace to increase Meez’s user base to almost 500,000 active users after six weeks on MySpace.
Separately, Lalit Sarna, CEO of Oxylabs, who was an early adopter of the OpenSocial standard, has launched five applications on MySpace in the past year. Ranging from fun apps like PhotoBuzz to social games like Mafia Resurrection, each of the apps have monetized well. Just ask Sarna:
“MySpace offers the largest OpenSocial user-base and gamers on the site are really excited to experiment and discover new social games” said Sarna. “The entire OpenSocial community offers a lot of support and MySpace has been a great partner as our company has grown from a small to mid-sized development house.”
We’re also building the right team to spearhead the evolution of MySpace Games. You may have noticed the recent introduction of new leadership to the MySpace team with the addition of Manu Rekhi who is the new General Manager of MySpace Games and Developer Platform.
We’d like to start a conversation to see how MySpace can support your games. Contact our platform team at PartnerRelations@myspace-inc.com.