Happy holidays! As an early present I'm pleased to report that we've
released a bunch of new capabilities that should really help users
engage with your apps on MDP. First up is App Invites: previously when
users added apps via an invitation, the invite disappeared and users
were presented with a link to the app. Now, users are immediately taken
to the app when they accept invites. We got lots of requests for this
change, and expect it will make it clearer and easier for people to
start using the applications their friends have recommended
also releasing today the first stages of our Open Canvas implementation.
As we've discussed previously, Open Canvas allows MySpace members to use
an app canvas page prior to explicitly adding the app. You can read
full details on how Open Canvas works, but the point I want to
emphasize is that this capability is entirely optional. Users can still
add and interact with your applications entirely as before, but you now
have more options for engaging with users prior to installation. We're
excited to see creative implementations of Open Canvas and look forward
to feedback from you guys on further development.
also have good news on App Activities. Several weeks ago we released Custom App Activities, a new capability on MDP that allows apps to
raise events, including text, links, and media, that appear in Friend
Updates on members' home pages. At that time we limited the service to
developers of an app in order to allow you guys to test out the
functionality in advance and help us work out any bugs. As of today
we've opened up the service to allow your apps to raise events for all
Learn how to create and publish activity templates.
Activities are a great way to deepen engagement.
Raising events allows users to broadcast to their friends all the cool
things they're doing on your apps, from winning a hand at poker, to
rating a new movie or completing a quiz. Like all user-to-user
communications on MDP, each event must be approved by the initiating
user. We feel this is the best way to balance message volume, rather
than relying on black-box quotas or other filtering systems.
Here's an example of an approval modal for an activity raised by an application and the resulting event in a friends Updates:
The MDP team has worked really hard to get these features out before the holidays, and we hope this rings in the new year on a good note for everyone.
Happy New Year!