This is a good question and I will try my best to explain it ... MySpace is letting the developer community monetize the Application Canvas page. The Developer Community can build, employ, or use any available ad serving technology. Developers can monetize their canvas page and keep 100% of the revenue...

Allen, thanks for quick reply. I think you've created more questions in my mind than you solved though :) What are "Hyper-Targeting" and "Self Serve Ad Product". Do you comments mean that developers are basically given one page that users can access where they're allowed to...

This is a good question and I will try my best to explain it ... MySpace is letting the developer community monetize the Application Canvas page. The Developer Community can build, employ, or use any available ad serving technology. Developers can monetize their canvas page and keep 100% of the revenue...