Allen, thanks for quick reply. I think you've created more questions in my mind than you solved though :) What are "Hyper-Targeting" and "Self Serve Ad Product". Do you comments mean that developers are basically given one page that users can access where they're allowed to put whatever they want and MySpace ...

Could somebody please explain in plain English - how exactly can widget vednors earn money from the ads displayed on MySpace pages where their widgets are placed? Should they develop their own ad engines? If not (I hope not), then how are the revenues shared by MySpace? Where do I read about it more?