Hi, i've got my app running and everything, and am up to the point where i want to start putting some ads on it. 

 I'm using socialmedia, and they give you some code snippets to insert into your application.  They provide you with the following code

 <script type="text/javascript" src="http://www.socialmedia.com/network/opensocial/js/smms.js?pubid=xxxxxxxxxxxxxxxxx"></script><iframe name="socialmedia_ad" id="socialmedia_ad"  style="border:0px;" width="728" height="90" scrolling="no" frameborder="0"></iframe>

My application runs off purely javascript and php/html, am i allowed to past this directly into php/html files?

Or 

do i have to place the <script> link into the MDP (HTML/Javascript Source) and only insert the <iframe> into my html files?