Things have been going very well with the Apps Gallery since we beta launched on March 13th. There are already hundreds of apps in the Gallery, with exposure to hundreds of thousands of MySpace members. We're now beginning the process of increasing exposure of the Gallery - and your apps! - to the wider MySpace community. The first step in this process is getting apps into Friend Subscriptions. If you're not familiar with Friend Subscriptions, it's a key feature on user's home pages that lets users see what their friends have been doing: posting pictures and videos, updating their profiles and blogs, and now, adding applications!  Here's an example of what users see when a friend adds an application:



When a user clicks on the app name or picture, they're taken to the app profile so that they can find out more and add the app themselves if they like. This is a great way for MySpace members to discover cool new applications and for you guys to "get the word out" about your apps, and the coolest thing is you don't have to do anything: apps will start showing up automatically in users' Friend Subscriptions as they're added.

As mentioned, this is just the first of many enhancements coming down the road. We're working hard on new stuff for both "User" and "Developer" facing sides of the platform. One of the next steps will be adding communications capabilities into the container - more on that next week

/Kyle