We know there are a lot of developers out there who are eager to start conducting their own PR activities to get the word out about the applications that they are launching on MySpace.  Now that we have rolled out the second phase of the application development platform, and the Application Gallery is live, we are ready to work with everyone to help them effectively time their outreach efforts.

Starting tomorrow, April 2, we will begin supporting developers with approved MySpace applications in their press release efforts.  We’d like to make these announcements in an organized way to provide our developers with the best possible visibility and not flood the media with 100 press releases on the same day – that just wouldn’t be helpful to anyone.

If you would like to develop and distribute a joint MySpace/[Your Application or company] press release, please drop us an email at myspace@sparkpr.com.  We will provide you with an approved MySpace press release template, and work with you to determine the best possible timing.

To streamline the process a bit, it would be helpful if you could answer the following questions in your email:

1.       When did/does your application launch on the MySpace Application Gallery?

2.       What date do you want to distribute your press release?

3.       Describe your application, what does it bring to MySpace Users that is new and innovative? (No more than 150 words, please)

4.       Who is the best contact for our PR team to partner with?  What is their contact information?

Once we receive this information from you, we will be in touch to discuss timing and also give you further insight into the press release approval process. Please note that this is on a first come, first served basis, so we’ll be putting together a press release distribution schedule based on the responses we receive.

Thanks for your patience, and we are looking forward to doing great things with you.

/Kyle